Share
AEX - Augmented Editorial Experience

All news

GROUPE RENAULT UNVEILS AUGMENTED EDITORIAL EXPERIENCE

PARIS, France – October 2, 2018 – Drive or be driven? The future will not only give us these options but also allow us to choose how we wish to spend our time on board. To address these trends, by partnering with French publishing company Challenges, Groupe Renault is revealing the Augmented Editorial Experience (AEX) concept at the Paris Motor Show. AEX embodies a vision of the future of mobile content paving the way for a new era of sophisticated on-board experiences to reinvent travel time.

Premium content and reinvented onboard experiences

As mobility continues to evolve and driving assistance increases with connected and autonomous cars, passengers will more and more seek enhanced on-board experience to make the most out of their travel time – both personally and professionally. To embrace this far-reaching change, Groupe Renault took an investment stake in Groupe Challenges, a French publishing company, to collaborate on new media experiences for mobility, and at the same time explore new businesses opportunities.

François Dossa, Alliance Global Vice President, Alliance Ventures & Open Innovation, said:

“Today the lines are blurring between content, services and mobility and we’re putting ourselves in the center of the next revolution in connected, personalized mobility experiences. We believe premium content and unique experiences for drivers and passengers will become key differentiators for vehicle manufacturers and mobility services providers. We invested last December in Groupe Challenges to co-develop new premium content that would reache customers in all-new ways and are excited about the possibilities as we share the next step in our concept.”

Frédéric Sitterlé, Head of development Groupe Challenges, added :

“Groupe Challenges and all its editors enthusiastically took up the challenge proposed by Renault: to design and produce innovative audio programmes adapted to new mobility. Through the AEX experience, Renault is taking us even further: offering our readers and listeners a mobile editorial experience that is ever richer and more personalized. The teams of Challenges, Sciences et Avenir, La Recherche, Historia and L’Histoire have created a grid of original and captivating programmes on economics, science and history that reflect the know-how and requirements of our editorial staff. We are continuing to develop and diversify our offers to continue to support our readers in all their new ways of consuming information”.

AEX: turning travel time into a learning experience

In autonomous driving scenarios, AEX would offer an easy, interactive, voice-commanded access to quality, reliable content. It would be a conversational experience including location-aware context, personalization and interaction. Trusted content and adapted voice delivery is the uniqueness of this concept.

Depending of the time of the day, of where the car is and whether the driver is alone or not, it would proactively suggest relevant content to listen to or to share on social media for each passenger, separately or jointly, as it would learn more about their habits to facilitate interaction with the world outside, while travelling.

To read the full press release, click here.