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NISSAN ANNOUNCES STRATEGY FOR INDIA

CHENNAI/DELHI, India – September 6, 2018 – Nissan has announced its strategy for India that will see the company launch new products, strengthen the Nissan and Datsun brands, expand its dealership network, optimize flexible manufacturing and strengthen R&D facilities together with its Alliance partners in the country. Under the strategy for India market Nissan aims to:

  • Launch a product offensive
  • – Bring the best of Nissan’s worldwide lineup to India, building on Nissan’s technological leadership in electrification and connected cars

    – Build a strong line up for Datsun in India representing the best of Japanese engineering

  • Enhance both the Nissan and Datsun brands
  • – Reinforce Nissan as premium mainstream brand with wide appeal, building on Nissan’s SUV heritage and leading performance globally, starting with the Nissan Kicks

    – Focus the Datsun brand on progressive mobility, with products offering high value to customers equipped with connected technologies

  • Strengthen network and teams
  • – Double its sales and service touch points and strengthen dealership network in the next three years, from 270 today

    – Expand regional marketing and sales operations teams to four key regions across India

    – Further develop the Nissan design centre in Chennai to ensure cars meet the rapidly changing expectations of Indian customers

  • Lead with Digitisation

– Hire 500 employees in FY 2018 at Nissan’s first Global Digital Hub in Kerala, with further expansion plans. Nissan Digital Hub will focus on innovations in mobility to enhance – Nissan’s products worldwide and in India

– Improve customer service and satisfaction, and expand access to Nissan’s products and services, through digitisation and eCommerce

“Nissan is committed to India and has built the foundations to succeed,” said Peyman Kargar, senior vice president of Nissan Motor Co. Ltd and chairman of Nissan in the Africa, Middle East and India (AMI) region. “Our strategy will strengthen both our brands for our customers across India. The Nissan brand will bring the best of global Nissan products and technology to our customers in India, starting with the Nissan Kicks. For Datsun, we aim to offer compelling products across segments offering value, connectivity and Japanese engineering.”

To read the full press release, click here.