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NISSAN BRAIN-TO-VEHICLE TECHNOLOGY REDEFINES FUTURE OF DRIVING

YOKOHAMA, Japan – Nissan unveiled research today that will enable vehicles to interpret signals from the driver’s brain, redefining how people interact with their cars.

The company’s Brain-to-Vehicle, or B2V, technology promises to speed up reaction times for drivers and will lead to cars that keep adapting to make driving more enjoyable.

Nissan will demonstrate capabilities of this exclusive technology at the CES 2018 trade show in Las Vegas. B2V is the latest development in Nissan Intelligent Mobility, the company’s vision for transforming how cars are driven, powered and integrated into society.

“When most people think about autonomous driving, they have a very impersonal vision of the future, where humans relinquish control to the machines. Yet B2V technology does the opposite, by using signals from their own brain to make the drive even more exciting and enjoyable,” said Nissan Executive Vice President Daniele Schillaci. “Through Nissan Intelligent Mobility, we are moving people to a better world by delivering more autonomy, more electrification and more connectivity.”

To read the full Press Release, click Here.